WHAT WE DO
Strategic communications, product marketing, and brand solutions for health, wellness, and CPG companies.
WHO WE WORK WITH
From emerging startups to established category leaders, we partner with brands shaping the future of food, beverage, wellness, supplements, and consumer health.
A CREDIBLE APPROACH
Led by a registered dietitian, our approach combines scientific rigor with strategic storytelling to translate complex ideas into messages that are clear, compelling, and built to earn trust.
Communications
Brand Messaging & Narrative Development
Public Relations & Media Strategy
Thought Leadership & Executive Communications
Crisis & Issues Management
Creator & Brand Partnerships
Content & Copywriting
CAPABILITIES
Product & Regulatory
Go-to-Market Strategy
Product Positioning & Launches
Regulatory & Compliance Communications
Claims Substantiation & Messaging Alignment
Formulation Support
Product Narrative Development
Consumer Education in Regulated Categories
Cross-Functional (R&D / Legal / Marketing) Alignment
Innovation Storytelling
Brand Strategy
Audience Insights
Content Strategy
Expert Positioning (RD-led)
Partnership Strategy
Community & Creator Programs
Brand Architecture
Trust & Credibility Building
MEET THE FOUNDER
Nora Minno, RD
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Nora is a registered dietitian and brand strategist specializing in product communications, regulatory-informed marketing, and brand strategy for health, wellness, and CPG companies. A natural builder, she has spent over 12 years developing and launching brands, programs, products, and go-to-market strategies across clinical, startup, and global environments—including Mount Sinai, Red Bull, Wip, and Beyond Meat. She helps organizations translate complex science, regulatory considerations, and product innovation into clear, compelling stories that build trust and drive growth.
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